ApeChain Spotlight is a seasonal, points-based community engagement and loyalty program designed to incentivize on-chain activity within the ApeCoin ecosystem.1 The program functions as a strategic initiative to drive user adoption and bootstrap network effects for ApeChain, a dedicated blockchain developed for the ApeCoin community.2 It operates in distinct rounds, or “seasons,” each tailored to highlight specific projects and applications building on the network.1
Participants earn points by completing a variety of on-chain and off-chain “quests,” such as trading Non-Fungible Tokens (NFTs), minting new assets, and engaging with the community on social media platforms.1 The program utilizes a sophisticated gamified structure that includes two concurrent leaderboards: one for individual collectors and another for entire NFT communities, fostering both competition and collaboration.1 Rewards are substantial, ranging from high-value digital assets, such as Bored Ape Yacht Club (BAYC) NFTs, to exclusive in-real-life (IRL) experiences and large-scale “floor sweeps” for winning NFT collections.1
The Spotlight program is a primary component of the “Banana Bill,” a landmark ApeCoin DAO proposal that allocated 100 million ApeCoin (APE) from the treasury to fund the long-term growth of ApeChain.2 Its launch and structure represent a deliberate economic strategy to solve the “cold start” problem inherent in launching a new blockchain by systematically manufacturing the foundational on-chain activity required to build a self-sustaining digital economy.2
Background and Genesis of ApeChain
The creation of the ApeChain Spotlight program is intrinsically linked to the genesis of ApeChain itself. The program was conceived as a necessary tool to populate and energize the new blockchain, which was commissioned by the ApeCoin DAO in response to significant technical and economic challenges faced by the ecosystem on the Ethereum mainnet.
The Need for a Dedicated Chain
The primary catalyst for the development of a dedicated chain was the severe network congestion and prohibitive transaction costs experienced during periods of high demand on the Ethereum network.7 The most salient example of this issue occurred during the Yuga Labs’ Otherside metaverse NFT mint. The event generated such intense activity that it led to a network-wide spike in transaction fees, costing participants over $157 million in gas fees alone, with many transactions failing despite the high costs incurred.7
This event starkly illustrated that the scalability limitations of the Ethereum Layer 1 were incompatible with the ambitions of the ApeCoin ecosystem, particularly its focus on high-volume applications like gaming and the metaverse.7 Beyond the issue of transaction costs, the ecosystem also faced challenges related to fragmentation. The $APE token was spread across numerous blockchains, which diluted liquidity, created a disjointed user experience, and complicated the development of cohesive applications.7 These problems created a clear and urgent need for a single, scalable, and economically aligned blockchain environment built specifically for the ApeCoin community.7
The ApeCoin DAO’s Decision: AIP-378
In response to these challenges, the ApeCoin DAO, the decentralized governance body for the ApeCoin token, initiated a formal process to select a technology partner for the creation of a dedicated network.9 The DAO solicited proposals from several leading Ethereum scaling solutions, including Polygon, Optimism, and zkSync, to build what would become known as ApeChain.7
The winning proposal was ApeCoin Improvement Proposal (AIP) 378, a joint submission from Horizen Labs and Offchain Labs, the development team behind the Arbitrum scaling solution.10 The proposal secured over 50% of the community vote, making it the clear choice of the DAO.7 Several key factors contributed to the selection of the Arbitrum technology stack. The platform’s strong alignment with the Ethereum ecosystem, its robust and mature developer tooling, and its high performance were significant advantages.7 However, a critical and decisive feature was Arbitrum Orbit’s native support for custom gas tokens. This capability was a core requirement, as it allowed ApeChain to use $APE as its native currency for all transaction fees, thereby embedding the token into the fundamental economic activity of the network.7
The selection process was not without scrutiny. Some members of the community voiced concerns regarding the governance dynamics of the vote, noting that Horizen Labs, an author of the winning proposal, cast the largest single block of votes in favor of its own submission.10 Despite these concerns, the proposal was ratified, and development commenced.
Launch and Technical Foundation
ApeChain was officially launched during the ApeFest event in Lisbon, Portugal, as a collaborative effort between the ApeCoin DAO and a consortium of partners including Yuga Labs, Horizen Labs, The Arbitrum Foundation, Offchain Labs, Caldera, and Layer Zero.2 The development and ongoing growth of the chain are led by Horizen Labs.13
Technologically, ApeChain is an Ethereum Virtual Machine (EVM) compatible Layer 3 (L3) blockchain built using the Arbitrum Orbit stack.15 It is classified as an “Optimium,” which is a type of optimistic rollup that employs an alternative data availability solution to further reduce costs.13 The chain operates as an L3 that settles its transactions on the Arbitrum One Layer 2 network, which in turn derives its security from the Ethereum Layer 1 mainnet.18 This layered architecture allows ApeChain to function as an independent, high-performance network while inheriting the robust security guarantees and deep liquidity of Ethereum.15
The network is engineered for use cases like gaming and large-scale NFT events that demand high throughput and low costs. It boasts performance metrics such as sub-second block times (approximately 0.25 seconds), average transaction fees of less than one cent, and a theoretical capacity of thousands of transactions per second (TPS).8
A key architectural choice that enables these low fees is its use of Arbitrum’s AnyTrust model for data availability.12 Rather than posting all transaction data directly to the expensive Ethereum L1, the AnyTrust model relies on a permissioned Data Availability Committee (DAC) to store and provide access to this data.17 While this introduces a trust assumption in the DAC members, it dramatically lowers the cost of transactions, making the chain economically viable for microtransactions common in gaming and other consumer applications.12 This design choice was a direct and pragmatic response to the exorbitant gas fees that originally necessitated the chain’s creation. At its core, the entire network is powered by ApeCoin ($APE), which serves as the native gas token for all transactions, fulfilling the central mandate of the DAO’s proposal.12
Program Structure and Mechanics
The ApeChain Spotlight program is engineered with a sophisticated set of gamified mechanics designed to stimulate specific on-chain behaviors and foster a competitive yet collaborative ecosystem. Its structure is not a simple airdrop but a multi-faceted system of quests, multipliers, and leaderboards.
Seasonal Framework
The program operates in distinct “seasons,” each functioning as a self-contained competition or round.1 This seasonal structure allows the program’s focus to evolve over time. Each season can be tailored to highlight and promote specific sponsoring projects or decentralized applications (dApps) that have launched on ApeChain.1 This model provides a powerful co-marketing tool for creators, allowing them to design promotional campaigns that are amplified by the Spotlight program’s incentive structure and visibility.3 The inaugural season, for instance, was focused exclusively on driving engagement within ApeChain’s nascent NFT communities.1
Points-Based System and Quests
Participation in Spotlight is centered around a points-based system where users accumulate points by completing a variety of tasks, referred to as “quests”.1 These quests are divided into on-chain and off-chain activities, with on-chain actions being the most heavily rewarded as they contribute directly to the network’s transactional volume and health.
- On-Chain Quests: These tasks incentivize direct economic activity on ApeChain. During Season 1, these included:
- Tier 1: Purchasing or selling an NFT on an ApeChain marketplace (300 points, repeatable daily).1
- Tier 2: Minting a new NFT on ApeChain (150 points, repeatable daily).1
- Tier 3: Holding an NFT from one of the featured collections (50 points, accrued weekly).1
- Off-Chain Quests: These tasks are designed to increase the program’s visibility and grow the community across social platforms. Examples include:
- Tagging official accounts like @apecoin or @MagicEden in posts on X (formerly Twitter).1
- Joining the official ApeChain Discord and Telegram channels.1
The program also includes a referral system, allowing users to earn additional points by bringing new participants into the ecosystem.1
NFT Holding Multipliers
A crucial and sophisticated mechanic within the Spotlight program is the use of points multipliers tied to NFT ownership.1 This system provides a significant points bonus to users who hold multiple NFTs from a single eligible collection. The size of the multiplier is determined by a formula that considers both the quantity of NFTs held and the collection’s market floor price.1
For example, if a user completed a quest to mint an NFT for a base reward of 150 points, but they also held five NFTs from the “Gobs” collection which conferred a 3.5x multiplier, their total points earned for that single action would be 525 (calculated as ).1 This mechanic creates a powerful incentive for users to not only participate in the ecosystem but to also accumulate and hold assets from specific collections, which can help stabilize floor prices and foster stronger, more dedicated communities around projects.
Dual Leaderboard System
Spotlight’s competitive framework is defined by its innovative dual leaderboard system, which tracks and ranks participants in two distinct categories simultaneously.1
- Individual Collector Leaderboard: This is a traditional leaderboard that ranks individual users based on their total points accumulated through all quests and multipliers. It is designed to reward the most active and engaged individuals in the ecosystem with exclusive, high-value prizes.1
- Community Collection Leaderboard: This leaderboard tracks the collective points earned by all holders of a particular NFT collection. Every point earned by an individual holder also contributes to their community’s total score.1 This fosters a “guild versus guild” dynamic, encouraging NFT project leaders and community members to work collaboratively to climb the rankings and unlock large-scale rewards that benefit their entire collection, such as an NFT floor sweep.1
This dual structure is a deliberate form of social and economic engineering. It creates two parallel “games” that appeal to different motivations. The individual leaderboard drives personal competition, while the community leaderboard promotes collective action and social cohesion. This design ensures that both large individual collectors (“whales”) and members of smaller but highly organized communities have a viable path to winning, broadening the program’s appeal and effectiveness.
Funding and Governance: The “Banana Bill”
The financial power behind the ApeChain Spotlight program and other growth initiatives is derived from a significant treasury allocation approved by the ApeCoin DAO. This funding mechanism, known informally as the “Banana Bill,” represents a strategic shift in how the DAO manages and deploys its capital.
AIP-454: Apes Gotta Eat
The “Banana Bill” is the colloquial name for ApeCoin Improvement Proposal (AIP) 454, titled “The BANANA Bill: Apes Gotta Eat”.6 This proposal sought to establish a dedicated fund to support the long-term sustainability and growth of the newly launched ApeChain.2 The DAO voted to approve the proposal, allocating a total of
100 million APE from its treasury to this new program.6 At the time of its approval, this allocation was valued between approximately $70 million and $100 million USD.2
The program established by the bill has a defined two-year term. Any APE tokens from the 100 million allocation that are not designated for a specific initiative by the end of this period will be returned to the main ApeCoin DAO treasury.6
Dual Initiatives: User Incentives and Commercial Agreements
The 100 million APE fund is structured into two complementary initiatives with distinct objectives and allocations 6:
- User Incentives Initiative (23 Million APE): This portion of the fund is explicitly earmarked for programs designed to attract and retain users on ApeChain by rewarding their on-chain activity. The ApeChain Spotlight program is the most prominent public-facing program funded by this initiative.2 Its goal is to directly subsidize the initial user activity needed to create a vibrant ecosystem.
- Commercial Agreements Initiative (73 Million APE): This larger allocation is intended for more strategic, business-development-oriented purposes. These funds are used to negotiate formal partnerships with established projects, companies, and protocols that commit to building on or integrating with ApeChain. These agreements may involve terms such as revenue sharing, token swaps, or other arrangements designed to generate long-term value for the ApeCoin DAO.6
In addition to these two main pools, the bill budgets up to 2 million APE per year for administrative costs, which covers payments for committee members, program facilitators, legal fees, and other operational expenses.6
Governance and Oversight
A significant aspect of the Banana Bill is its governance structure. Rather than requiring a full DAO-wide vote for every grant or expenditure, the proposal established a more agile, delegated model of oversight.6 The program is managed by a dedicated
Advisory Committee composed of selected community members and ecosystem stakeholders.6
This committee is tasked with researching, identifying, and performing due diligence on potential projects and initiatives for funding. For an allocation to be approved, it must be endorsed by a majority of the Advisory Committee members and must not be vetoed by the APE Foundation’s Special Council, which serves as a final check.6
This governance model, which delegates significant financial authority to a small, specialized group, was a subject of considerable debate within the ApeCoin community. Proponents argued that it was necessary for the DAO to operate with the speed and efficiency required to compete in the fast-moving blockchain space. However, some community members raised valid concerns about the potential for increased centralization, lack of transparency, and the risk of the committee engaging in self-dealing.21 The implementation of the Banana Bill and the performance of its funded programs like Spotlight are therefore a critical test case for this more corporate, venture-style approach to DAO treasury management.
Spotlight Season 1: A Case Study
The inaugural season of the ApeChain Spotlight program serves as a practical demonstration of its mechanics and objectives. Launched in conjunction with the ApeChain mainnet, it was designed to immediately galvanize the ecosystem’s core user base and generate foundational on-chain activity.
Focus and Participation
The exclusive focus of Season 1 was on ApeChain’s native NFT communities.1 The program was open to holders of a pre-approved list of NFT collections that had been deployed on the new chain. To participate, users were required to visit the official Spotlight loyalty page, connect their wallet to sign up, and begin completing the on-chain and off-chain quests to earn points.1 The program’s design encouraged both individual effort and collective action, as every point earned contributed to both the user’s individual score and their NFT community’s total score.4
Prize Structure and Rewards
Season 1 featured a substantial and multi-faceted prize pool aimed at incentivizing high levels of engagement across both leaderboards.1
For the Community Collection Leaderboard, the top ten ranked NFT projects shared a total prize of $250,000, which was distributed in the form of an NFT “floor sweep”.1 This meant that the program’s organizers used the prize funds to purchase the lowest-priced listings of that collection’s NFTs from the open market. This action directly supports the collection’s value by reducing the available supply at the floor price and injecting liquidity.
For the Individual Collector Leaderboard, the rewards were focused on exclusive, high-value assets and experiences. The top four individual collectors were awarded prizes that included a Bored Ape Yacht Club (BAYC) NFT, other valuable digital assets, and unique “exclusive in-real-life (IRL) experiences”.1 To broaden the incentive, collectors who placed between 5th and 100th on the individual leaderboard were entered into a raffle for a chance to win similar high-value prizes.1
The complete prize distribution for Season 1 is summarized in the table below.
Leaderboard | Rank | Prize |
Community Collection | 1st Place | $100,000 NFT Floor Sweep |
2nd Place | $50,000 NFT Floor Sweep | |
3rd Place | $25,000 NFT Floor Sweep | |
4th – 10th Place | $10,000 NFT Floor Sweep (each) | |
Individual Collector | Top 4 | BAYC NFT, Exclusive IRL Experiences, Digital Assets |
5th – 100th | Raffle for similar high-value prizes |
Outcomes and Winners
While a complete and official list of all community and individual winners for Season 1 has not been consolidated in a single public announcement, specific outcomes have been documented through community channels and promotional content.
One of the top individual winners was a user known as Rida, who secured 3rd place on the Individual Collector Leaderboard.25 The nature of the “IRL experience” prize was demonstrated through a highly publicized trip for Rida to Miami. The experience, organized by the ApeChain team, included a yacht cruise, exclusive parties, and other curated events, showcasing the tangible and high-value rewards offered by the program.25 This event was documented in a video series, serving as both a fulfillment of the prize and as promotional material for future Spotlight seasons.27
The table below provides a partial list of the NFT collections that were eligible to participate in Spotlight Season 1, illustrating the breadth of the early ApeChain ecosystem.
Partial List of Eligible NFT Collections for Spotlight Season 1 |
555 |
Alien on Ape |
APE PASS by Ape Concierge |
Ape Gang |
Apetoons |
ARTLICKY on Apechain |
Blever Pass |
Bush Babies |
Chimpdenza |
Chumps |
Chumpz by Saints of LA |
Clay Cosmos Apes |
Creative Commoners |
Cult Utopian Monkey |
Cybernetic Drift |
Daizen |
DANKEES |
DEGEN |
DoodRillas |
DSNRS |
F0lds |
Frostbyte |
FUKU |
Geode Goddess |
Gobs on Ape |
Gs on Ape |
Hop Starz |
Infi Torem’s Street Memories |
Jimmy |
Jungle Kingz |
MONKEES |
Nekito |
OOGIES |
Pixl Pals |
Plush Apes |
Psilly Mutants |
Pwimates |
RILLAZ |
sh/apes |
SkitRobots 2.0 |
STK |
The Mich Khan |
Things We Say We Saw |
TokenGators |
Ugly Kitties |
Wanderlust |
Wyatt’s Wide World |
Zards |
Source: 1
Key Ecosystem Partners and Future Direction
The development of ApeChain and the execution of the Spotlight program are the result of a strategic collaboration between several key entities in the Web3 space. This coalition of an IP powerhouse, a specialized blockchain developer, and a decentralized treasury provides the foundation for the ecosystem’s growth.
Role of Yuga Labs and Horizen Labs
The ApeChain ecosystem operates through a symbiotic relationship between the ApeCoin DAO, Yuga Labs, and Horizen Labs, with each entity playing a distinct but essential role.
- Yuga Labs: As the creators of the Bored Ape Yacht Club intellectual property and the primary cultural engine of the ecosystem, Yuga Labs’ role is to provide compelling content and experiences that attract users to the chain.28 Yuga Labs was a key partner in the launch of ApeChain and is actively developing flagship first-party applications on the network, such as the
Otherside metaverse and the trading simulator Top Trader.2 A dedicated internal team at Yuga Labs, known as “The Workshop,” was created specifically to accelerate the development and deployment of new dApps on ApeChain to drive adoption.30 Yuga Labs provides the “why” for users to come to ApeChain. - Horizen Labs: As the lead technical and strategic partner, Horizen Labs is responsible for the “how.” The firm authored the winning AIP-378 proposal and leads the ongoing development, maintenance, and growth strategy for the ApeChain blockchain itself.12 Their expertise lies in implementing the Arbitrum technology, ensuring the chain’s performance and stability, and advising the ApeCoin DAO on technical and ecosystem growth matters.12
This structure forms a strategic triangle: the DAO provides the capital through the Banana Bill to fund user acquisition via Spotlight; Yuga Labs provides the premier IP and content to attract those users; and Horizen Labs provides the performant technical infrastructure on which everything operates. The Spotlight program is the critical mechanism that uses the DAO’s financial power to connect users with Yuga’s content on Horizen’s infrastructure.
In addition to these core partners, the launch involved a broad coalition of infrastructure providers, including Caldera for Rollups-as-a-Service, LayerZero for interoperability protocol, and Wire Network for decentralized AI capabilities, indicating a robust and diversified technical foundation.2
The Path Forward: Season 2 and Beyond
Following the conclusion of the inaugural season, the ApeChain team has publicly discussed plans for future iterations of the Spotlight program, indicating it is a long-term strategic initiative.27 Plans for
Spotlight Season 2 have been confirmed, with expectations of several adjustments based on learnings from the first round.27
Anticipated changes for future seasons include revamped mechanics and a shorter season duration.27 These adjustments are likely intended to maintain a high level of user engagement, prevent participant fatigue, and introduce novelty to keep the competition compelling.
The overarching long-term strategy for the Spotlight program is to continuously rotate the featured dApps and sponsoring projects.1 This ensures that the community is consistently introduced to new and emerging experiences on ApeChain, effectively making Spotlight a perpetual discovery and user acquisition engine for the entire ecosystem. Future updates to the program may also incorporate new types of quests, such as tasks related to governance participation in the ApeCoin DAO, further integrating the program with the broader goals of the community.1
See Also
- ApeCoin
- ApeCoin DAO
- Arbitrum (blockchain)
- Yuga Labs
- Horizen (blockchain)
- Non-fungible token (NFT)
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